We have recently heard a lot about the different preferences of men and women when it comes to designing and viewing web sites. I do agree. Perhaps this is oversimplifying, but women generally like bright colours, curved lines, organic forms, pictures of people, smiling faces, while men tend to prefer clean straight lines. Any commercial mass market site should ideally appeal to both.
This isn't exactly a web site, but in terms of the guidelines presented to us, I don't suppose you can get any more masculine than this. And the real websites I created earlier have followed the same lines. Does that mean that to broaden appeal I will be sticking in reams of poncy graphics to fluff up the site and slow down page loading? Does it hell!
Every site has its own style. Mine is simple. Plain. Fast. The ultimate male ;)