International direct marketing. The world of the internet. There is not really a difference any more.
But the exhibitions were still organised separately. Separate registration. Separate exhibitors. Separate entrances. Even though they were held in the same hall at the same time.
Of course there is a huge great overlap, and most of the work related sections of this blog are located in that intersection. But both fields are changing so quickly that it's always good to catch up with different people, different technology, different ideas.
However some things don't fit in the overlap. Just staying with cars, I knew that the traditional mailshot could be excellent, interactive, tactile, something really different from the online world. But the award-winning mailshot for the Seat fleet campaign was essentially a full size flipchart. I guess that's not something you can fit into an email.
But it's enough to drive you online. I'll have some more to say about this later.
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