What is common sense?

Although the prompts for writing are only the humdrum daily stimuli received by a self-employed marketing consultant, this blog is an ongoing attempt to expose genuine original ideas, or at least to provide an original way of looking at things.

I expect that within a few seconds, a typical post may make you think "no bloody way!"

I hope that within another few seconds, you should think "actually, it's obvious!"

All within about a hundred words.

And I may throw in a bit of random personal stuff too.