When comparing the composition of blog sites to basic chemistry, I suggested that the ideal would be something like DNA - a limited number of threads, perhaps just two, but intrinsically linked together and able to produce the most complex developments from the most basic patterns.
One example of this was the wholy book. It has sold thousands of copies, it should have sold billions.
But I have just been reminded of a second example. One that, like this blog, only a handful of people will have read. I refer to the epic that was Wasted. A terse detective story in the style of Philip Marlowe, and yet also somehow a dense historical allusion in the style of Christopher Marlowe. Hidden crossword clues and cipher codes. Online components tied in with real books and papers. Virtual worlds and real treasures. A work of genius.
It was an example of an armchair treasure hunt organised annually by employees of a large IT service provider. In their spare time. If only they made systems that good.