Each note relates to the one before. I predicted the bandwagon but not the subject. I should call this thing anti-hysteria rather than common-sense. As with the little notes about urban myths, this is just a case of trying to stay rational in the face of mass delusion.
Of course everybody in the UK has heard of the missing 25 million customer records. It is undoubtedly a very serious and possibly criminal offence.
And as a practitioner of interactive marketing, CRM, one to one marketing, Pepper's Ghosting, whatever we call it, I must know the confines of our national data protection laws and work within them every single day.
But is it cause for mass hysteria? Looking at any individual customer record, was there really anything there that no-one else would ever know? Did the files contain the passwords and PINs to access your bank accounts?
No. Somebody could try to imitate you, but they cannot take anything from you unless some organisation further down the chain screws up badly. We need to watch the banks here.