Wednesday, January 14, 2009

A blog not a website

OK, the personal stuff can wait. First to clarify something from the last post. I am not going to continue to "advertise" my company website on this blog, but I am going to continue to make arguably important points here about the nature of web 2.0 and technology and social networking.

From Tamar Weinberg's best internet marketing posts of 2008, I picked up a top five (outdated) reasons why a blog is not a traditional website:
  1. Blogs are dynamic, websites are not
  2. Blogs encourage conversation, websites do not
  3. Blogs offer RSS, websites do not
  4. Blogs publish current news, websites do not
  5. Blogs create the blogosphere while websites are in a way standalone islands
However, as Tad's post admits, those are no longer always true. Many authored sites, even the BBC, now encourage interactive updates to current news. But Tad provides the more subtle insight that the real difference is that the info at a blog is expected to be valid at a certain point in time while the content on a website is expected to be timeless.

That is, on a website, you expect every page to be still relevant, outdated pages to be dropped. On a blog, you expect the information on each page to be current only at the point in time that the page was published. But I have some pages on my blog that are timeless. Tad suggests removing the date from these pages. Instead, what I'll do is copy them to my website.


Faisal said...

Rana, read Crowdsourcing, by Jeff Howe

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