Wednesday, October 01, 2008

Social Media in 33 words

Neil Perkin asks: I'd love to know in one sentence - what is your maxim for how best to engage and facilitate an online community?

Within 3 hours he had 17 responses from agency digital strategy leaders, media researchers, account planners, media owners, creatives, and some of the most renowned thinkers on social media strategy. But not from me.

And a slightly broader question, could I sum up the whole principle and regulation of online communities in just one sentence? Like this blog itself, the answer goes back to Common Sense:

"An online community is produced by our wants, and censorship of that community by our wickedness; the former promotes our happiness positively by uniting our affections, the latter negatively by restraining our vices."

That is an update of the very first published paragraph of Tom Paine in 1776. Still true today.

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