This is unusual, but almost a short "this is what I did today" post. Perhaps it is justified because the last two posts have been comparatively lengthy pieces about the tenuous nature of measurable marketing (about which I could write books), and also because at the lunch today I promised to provide some "publicity".
The lunch followed an informal alumni meeting. And I heard that Woodstock School appears to be having some trouble with recruiting and retaining staff, and also with attracting students from its traditional sources. I am sure it could get more than enough students if it just filled the intake with all the newly minted from India's growing middle class, but that would dilute the well balanced diversity that was so prominent twenty years ago.
I have neither the space nor the authority to provide details here, but there are various programs available to allow high school kids from Europe and America to spend an exchange year in the Himalayan foothills, and equally there may be contracts available for qualified teachers willing to spend some time there.
This is the official school website. I should confess that I disagree with the stated christian ethos, but other than a request to "bow your heads" for a few minutes after assembly while the principal waffled a prayer, I did not find that religion was forced upon me. Back to the brave new world of proper marketing tomorrow.