Although I refrained from doing so last year, this year I will sometimes permit myself to showcase an outside article in which I think something was explained well. Of course it must still be an example of insight that makes common sense out of apparently difficult concepts, but it will not necessarily be my insight.
However to start, a different subject from the core marketing and economic subjects as we take a short diversion into genetics. This is not the place to develop the theme that evolution explains everything. But when I first heard that "all women have a latest common ancestor who lived about 120,000 years ago" and "all men have a latest common ancestor who lived about 60,000 years ago" then I was initially sceptical.
Then I read this note by Mike Dunford and it all made perfect sense.