We went to the theatre today. Not just the local theatre but a proper full-on Cameron Mackintosh West End production. I had not bought the tickets myself - I would not have chosen either this particular show or this particular date. But as it was a heartfelt family present I was happy to go.
So I did not have high expectations. But I confess, it was truly magical. That is not the gushing sycophantic praise of professional critics who long to get quoted on billboards and invited for celebrity interviews. I mean it was magical like a magic show. Things were appearing and disappearing and time-shifting and flying around as though they were CGI effects. Amazing. Songs and music were ok too.
Now the difficult bit - next I will relate a classic stage magic trick to modern individualised marketing.