I had not planned to talk about this subject today. The previous note was a very specific comment on the way that information was presented, and a very broad comment on the direction of the world.
But on reflection, almost everything I write here is about this topic. The reason that I found the presentation both very interesting and also completely obvious is precisely because in my work, and in the work of the team around me, we do spend most time trying to relate actual marketing activity to the changing demographics and infrastructure of the world around us.
It seems that I am almost always discussing global consumer trends, perhaps sometimes I help to define them.
So I did not mean to criticise or offend the speaker. The subject does need a broader audience. But I delve deeper.