I said that I would relate a classic stage illusion to modern individualised marketing. Can I also bring in musical perfection?
My musical epiphany was noted earlier. However that band split up soon after, and nobody else could quite replicate that magic sound. Then, many years later, by a miraculous turn of fate, original drummer Michael Pointer met the keyboard genius Clive Nolan who had carried the torch in Pendragon for so many years...
The resulting supergroup was called Arena. Their latest studio album is genuinely called Pepper's Ghost.
And tomorrow I really will evoke Don Pepper's ghost in current marketing strategy.