People should listen more than they speak. So we should read more than we write. Consequently I often find great blog posts that I likely could have written. Examples here and here. But recently I found a great blog post that I likely would have written.
Firestarters from Neil Perkin, Director of Marketing & Strategy for the commercial functions of IPC Media. It's excellent. Not only is it "I couldn't have put it better myself" but it's "exactly how I'd have put it myself".
Times are tough. The recruitment market is tough. But here are 5 reasons why employing people who blog is more important than ever:
1. They start fires. Blogging forces you to come up with new stuff. To be interesting.
2. They understand the value of connection. And are connected. To other interesting people.
3. They get digital. They appreciate the nuances and potential of social media. And how it works. Because they're doing it, not looking at it.
4. They network like crazy.
5. But most of all, because they're bothered. They have an opinion. They're not afraid to express it. They're passionate about their subject. And real passion is rare indeed.