Friday, December 19, 2008

The Peopleweb

Really just a follow-up to the previous post. In the style of economist Tyler Cowen and his regular sentence of the day, I quote Seth Godin, author of Permission Marketing and other new marketing handbooks. From Seth's blog today:

57% of the marketers surveyed hadn't read a blog in the last year. These people are incompetent and should be fired.

Sorry, that's more than one sentence. Anyway, people have different and varied interests. Lack of interest in the web 2.0 should not be an absolute killer. Yet to put it into perspective I'll quote something obvious from Neil Perkin again , then follow with something from his last note:

It is irrelevant whether people prefer writing a blog, posting their pictures on flickr, or Facebook, or their passing thoughts on twitter, or whether they do all or any combination of the above - the point is is that they are doing it at all.

Advertising has to learn to help people do their thing with each other, rather than send messages to the world in the hope of making an impact.

4 comments:

Ann said...

So a company should be launching it's own content portal...

R N B said...

Perhaps Ann. The answer isn't obvious to me, that's why I'm here, but I think it will inevitably help people connect with other people in ways that are ever more seamless.

And I really do support the Beagle Project, so no issue, but why are there a bazillion links to it showing below?

neilperkin said...

Thanks for the links Rana. That's a great quote from Seth Godin you picked out there...

Faisal said...

It is inevitable. More and more stuff will move to the web. It has to.