Tuesday, September 04, 2007
One per cent
Recent stuff was about words. I am a marketing consultant, but I mainly work with numbers, and I believe in things that can be measured. Sometimes those things may initially appear unpalatable. But with just a few seconds of thought, it should all be obvious.
I'll keep the numbers round and simple. Imagine that you got a large basket of 100 kilos of fresh organic fruit delivered to your door while you were out.
Obviously fruits left outside will slowly shrivel as water evaporates. By the time that you got home, let's assume that the proportion of water has dropped from 99 percent to 98 percent
So, very approximately, how much does the basket of fruit now weigh? About 98 kilos?
Does your common sense tell you that the answer is only 50 kilos?