A large proportion of my work is making sure that marketing metrics are timely as well as accurate.
It's now September. But in last week's issue, MarketingWeek used a full quarter-page to splash the results of the survey: Social Networking Sites: Top 10 Most Popular - 2006
The expected names were there: Bebo and MySpace at 1 and 2, each with about 13% of the market, then YouTube and Faceparty at 3 and 4 with about 3.5% each.
Despite the prominence of the table, these results were presented without comment.
I guess the magazine had paid a lot of money for a survey that the agency had finally collated and summarised. So they thought they may as well publish it.
Shouldn't they at least have mentioned the growth of Facebook in 2007?