Sunday, April 20, 2008

Branding Children

Just like last Sunday evening, I have been watching the next installment of how powders washed whiter back in the golden days of television advertising.

It was amusing to see the main advertising strategies in the post war years. The biggest selling point was usually to emphasize just how much energy was contained (the more calories in anything, the better for you).

The other common approach was to attribute medicinal qualities to the foodstuff on display. Thankfully these claims now need to be tested before being advertised. And today we know that many supposed nutritional supplements are useless anyway.

But the main story of this week's show was about the dubious practice of directly targeting innocent children. Other groups do that too.

7 comments:

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Ann said...

Hmmm, I have a Christian child of athiest parents. And she knows we don't believe. So child of Christian parents doesn't work, perhaps child of a Christian school could be employed.

R N B said...

Thanks for the comment Ann. Obviously you spotted the relevance of the link. I hope you're ok.

Ann said...

OK ish...

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